According to a recent survey, the field of Data Science & Analytics is experiencing rapid growth due to the increasing demand from businesses for generative AI modelling and machine learning.
On March 19, 2024, in San Francisco, California, The global labour marketplace known as Upwork (Nasdaq: UPWK), which facilitates the connection between businesses and independent workers, has just unveiled the abilities that are anticipated to be highly sought for by organizations in the year 2024.
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The study conducted by Upwork highlights the growing trend among organizations to seek the expertise of qualified freelancing individuals in order to overcome skills shortages and fulfil the demands of emerging technologies and maintain competitiveness. Business enterprises are increasingly seeking freelancing talent to achieve scalability and specialization. Simultaneously, independent experts are taking the lead in embracing novel technology and enhancing their skill sets. The AI & machine learning subcategory on Upwork experienced a significant 70% increase in the fourth quarter of 2023 compared to the previous year. This development can be attributed to the collaboration between customers and independent workers on the latest and most advanced projects.
According to Kelly Monahan, the managing director of the Upwork Research Institute, there is a significant competition among companies to attract top talent. This competition is driven by the increasing demand for a diverse set of skills within the Upwork marketplace. Businesses of all sizes are seeking solutions in the expanding pool of skilled independent professionals. The skills-based economy is being significantly influenced by emerging technologies such as generative AI in 2024. Undoubtedly, there is a growing demand for these abilities in the business sector. However, we are also witnessing a corresponding effect, where AI technology is stimulating increased demand for various forms of employment in our marketplace.
Data Science & Analytics is a rapidly expanding field of work, ranking among the most sought-after skills. Within this category, generative AI modelling and machine learning have emerged as the two most rapidly developing abilities. Furthermore, it is worth noting that there are other noteworthy abilities that have emerged as prominent additions to the top 10 most sought-after skills lists for the current year. These include medical and executive virtual help, development and IT project management, and digital marketing campaign management.
According to Jacqueline DeStefano-Tangorra, an AI consultant on Upwork, there is a growing trend among organizations to seek solutions on the platform due to the rapid evolution of technology and the increasing demand for specialized skills. As a result, there is currently an unprecedented demand for my skill set. Acquiring new skills and pursuing a career as an AI specialist on Upwork has provided numerous opportunities. I have the opportunity to engage in captivating projects and I am a more formidable collaborator for my clients due to my enhanced efficiency, productivity, and ability to achieve superior results.
Here are the in-demand work skills for 2024:
Upwork’s Data Science & Analytics Skills for 2024:
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Top 10 Most In-Demand Skills
- Data Analytics
- Machine Learning
- Data Visualization
- Data Extraction
- Data Engineering
- Data Processing
- Data Mining
- Experimentation & Testing
- Deep Learning
- Generative AI Modeling
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Top 3 Fastest-Growing Skills
Upwork’s Coding & Web Development Skills for 2024:
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Top 10 Most In-Demand Skills
- Full Stack Development
- Front-End Development
- Web Design
- Mobile App Development
- Back-End Development
- Ecommerce Website Development
- UX/UI Design
- Scripting & Automation
- CMS Development
- Manual Testing
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Top 3 Fastest-Growing Skills
Upwork’s Sales & Marketing Skills for 2024:
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Top 10 Most In-Demand Skills
- Social Media Marketing
- SEO
- Sales & Business Development
- Lead Generation
- Telemarketing
- Search Engine Marketing
- Marketing Automation
- Email Marketing
- Marketing Strategy
- Campaign Management
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Top 3 Fastest-Growing Skills
Upwork’s Accounting & Consulting Skills for 2024:
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Top 10 Most In-Demand Skills
- Accounting
- Bookkeeping
- Recruiting & Talent Sourcing
- Financial Analysis & Modeling
- Management Consulting
- HR Administration
- Instructional Design
- Business Analysis & Strategy
- Tax Preparation
- Financial Management/CFO
- Top 3 Fastest-Growing Skills
Upwork’s Customer Service & Admin Support Skills for 2024:
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Top 10 Most In-Demand Skills
- General Virtual Assistance
- Data Entry
- Digital Project Management
- General Research Services
- Dropshipping & Order Processing
- Market Research
- Executive Virtual Assistance
- Manual Transcription
- Development & IT Project Management
- Medical Virtual Assistance
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Top 3 Fastest-Growing Skills
Upwork’s Design & Creative Skills for 2024:
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Top 10 Most In-Demand Skills
- Graphic Design
- Video Editing
- Presentation Design
- Illustration
- Image Editing
- 3D Animation
- Video Production
- Product & Industrial Design
- Cartoon & Comic Illustration
- Logo Design
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Top 3 Fastest-Growing Skills
Engage with highly skilled, internationally sought-after professionals on Upwork’s job platform. To access additional details regarding these abilities and their practical implementation, please participate in an online question and answer session with Kelly Monahan, the managing director of Upwork’s Research Institute. The event will take place on April 10, 2024, at 9:00 a.m. PST/12:00 p.m. EST, and will be hosted on our community events website.
Approach
The data on skills was obtained from the Upwork database and is derived from the earnings of freelancers in the United States over the period spanning from January 1, 2023, to December 31, 2023. During the specified period, each talent exhibited a minimum of 250 initiatives that were actively engaged in. The estimation of year-over-year growth was conducted by comparing the earnings of freelancers throughout the entirety of 2023 to those of freelancers during the corresponding time in 2022.
Upwork
Upwork is a global work marketplace that facilitates the connection between businesses and independent workers from various geographical locations. Our platform caters to a wide range of businesses, including small startups and major Fortune 100 firms. It is robust and based on trust, allowing companies and talented individuals to collaborate in innovative ways that maximize their capabilities. In 2023, our talent community generated a revenue of more than $3.8 billion on Upwork.
This was achieved by the utilization of over 10,000 skills in various categories such as website and app development, creative and design, data science and analytics, customer support, finance and accounting, consulting, and operations. For further information, visit upwork.com and become a part of our community on LinkedIn, Facebook, Instagram, TikTok, and X.
